![]() ![]() Instead of overly polished and engineered content, brands should strive to make their social media platforms more dynamic and interactive, using content that looks, feels, and sounds more like natural conversations to create an emotional connection with their audience. In this book, Kerpen suggests that brands should “humanize” their social media presence by engaging in more “conversational” marketing strategies. This can be done through careful research into customer preferences, regularly assessing and analyzing your content performance, and soliciting customer feedback to understand their needs and preferences.Īuthor of the book "Likeable Social Media: How to Delight Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and Other Social Networks). It can be scary to take risks, but if you're able to strike the right balance between sticking to your brand values and creating content that your customers love, the payoff can be significant. Sometimes this might mean stepping out of your comfort zone and trying new things. ![]() While sticking to brand guidelines is important, it's also essential to create content that resonates with your target audience. However, it's important to keep in mind that ultimately, the success of a brand depends on the satisfaction of its customers. ![]() In both cases, there is a need to be flexible and adapted to certain situations while still respecting the guidelines and values the brand/parent wishes to uphold. Similarly, when parenting a child, parents must create rules and guidelines that ensure their child is growing in a safe and positive environment. In branding, a company has to create guidelines that ensure its brand image is consistent and accurately represents what its brand stands for. How do you stick to your Brand guidelines and yet satisfy your customers/clients?ĭo you know that Sticking with brand guidelines and maintaining customer satisfaction can be compared to parenting? Last night I was speaking to someone and she said What is posted on that page does not align with what we stand for! This runestone dates to around 400 AD but there are no written records that can tell us exactly when it was created.How to Strike the Perfect Balance between your Brand Guidelines and Customer Preference ![]() The first recorded use was found at a Viking settlement near Tängelgårda, Sweden. These ancient Norse runes have been found as far away as Iran, Turkey, England, and India. The first runes were carved into wood, bone, or stone and then painted with various colours to make them more visible. This writing system is believed to have originated from the Old Italic scripts: a variation of the North Italic (Etruscan or Raetic alphabets), or the Latin Alphabet itself. The Elder Futhark (or sometimes just “Futhorc”) is the oldest form of runic alphabet. The word “Futhark” is derived from the first six letters, which are called “Fehu,” “Uruz,” “Thurisaz,” “Ansuz,” “Raidho” and “Kennaz.” The Elder Futhark runes are a set of 24 symbols that were used for writing in Scandinavia and other parts of Northern Europe from about 200-800 AD. While there are many different types of runes, here I’ll be focusing on Elder Futhark. Writing itself was often seen as magic by other peoples who had no writing systems of their own. The word rune comes from an Old Norse term meaning a secret letter that was used for casting spells. ![]()
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